Opportunity Description
**Job Description**
The Media Audience Specialist plays a key role on GM’s MediaOne team, helping advance GM’s position as a leader in the global media and marketing landscape. This role works across GM’s portfolio of brands, including Chevrolet, Cadillac, GMC, Buick, OnStar, and others, to shape the audience strategy and media capabilities that support success across today’s automotive consumer journey.
This position is responsible for leading and supporting end-to-end audience initiatives across insights, activation, and measurement. The role helps define how audience strategy is developed and applied across the marketing workflow, from identifying opportunities and translating audience insights into actionable plans, to enabling activation and assessing performance. The Media Audience Specialist will help build a more connected, enterprise-wide approach to audience strategy by partnering closely with internal stakeholders, agency teams, media partners, and external experts.
The Media Audience Specialist plays a key role on GM’s MediaOne team, helping advance GM’s position as a leader in the global media and marketing landscape. This role works across GM’s portfolio of brands, including Chevrolet, Cadillac, GMC, Buick, OnStar, and others, to shape the audience strategy and media capabilities that support success across today’s automotive consumer journey.
This position is responsible for leading and supporting end-to-end audience initiatives across insights, activation, and measurement. The role helps define how audience strategy is developed and applied across the marketing workflow, from identifying opportunities and translating audience insights into actionable plans, to enabling activation and assessing performance. The Media Audience Specialist will help build a more connected, enterprise-wide approach to audience strategy by partnering closely with internal stakeholders, agency teams, media partners, and external experts.
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