Opportunity Description
About The Role
As a Media Buyer at Mindvalley, you’ll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You’ll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms.
What You’ll Do
- Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
- Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
- Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
- Collaborate with creative, funnel, and product teams to align messaging and creative direction
- Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
- Ensure accurate tracking and...