Media Measurement Lead | Tier 1 Global FMCG

About Our Client

This opportunity is with a Tier 1 Global FMCG firm

Job Description

MEASUREMENT STRATEGY & DATA INTEGRITY:

· Define and drive the overall Group measurement and effectiveness program

· Ensure data integrity and methodology is accurate, consistent, and reliable across all media platform testing and measurementCOLLABORATION & PERFORMANCE:

· Work closely with internal teams, especially CMI, to ensure marketing planning is data-driven and aligned with overall objectives, leveraging insights

Monitor key performance indicators to guide decision-making and enhance future campaignsCONTINUOUS IMPROVEMENT & INSIGHTS:

Provide actionable insights from MMMs (mixed media measurement),

Stay updated on the latest measurement tools and methodologies