Media Planner

Media Planner Roles and Responsibilities The Media Planner reports to the Media Supervisor and/or AMD, supervising Assistant Media Planners (based on account structure).

The Media Planner works closely with the media and analytics teams to maintain quality control of the media campaigns in market and continually evaluates and improves performance against client goals.

The Media Planner is key to building and maintaining industry relationships, as Good Apple works closely with our publishing and agency partners.    Media Strategy & Plan Development - 20%  Carries through media strategy vision laid out by Supervisor/AMD, contributes strategic ideas Conducts media landscape, target audience and competitive research utilizing GA toolset (i.e.

Kantar, Comscore, eMarketer)  Leads internal cross-channel brainstorms to generate initial ideas and RFP list Writes RFPs and rigorously evaluates partner proposals using quantitative and quali...