Media Planner -Reputed Digital Media Industry -Delhi, NCR, India -4LPA -Kajal

JOB DETAILS

1 Collect and analyse market data. Identify target audiences and understand their behaviour and habits.
2 Development of performance and data-driven strategies for current clients, as well as pitches.

3 Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.

4 Allocate budgets and monitor costs.

5 Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.

6 Adopting a test-and-learn approach to campaign optimisation across all accounts.,
FUNCTIONAL AREA
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