Media Planning Manager

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into clear recommendations that support client objectives.

What You’ll Do

• Develop media plans grounded in data, audience insights, channel strategy, and client business objectives.
• Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
• Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels.
• Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support acco...