Mobile User Acquisition Manager - Zenhotels

Are you a data-driven Mobile User Acquisition expert looking for full autonomy and impact? We’re scaling a high-growth, international B2C mobile product and seeking an experienced Senior UA Manager to own and drive our paid user acquisition across key global channels (Google UAC, Apple Search Ads, Meta/Facebook, plus in-app networks).

Job responsibilities

• Campaign Management: Launch, manage, and optimize user acquisition campaigns across major mobile channels, including Google UAC, Apple Search Ads, Facebook, and various in-app networks. 
• Unit Economics: Take ownership of app unit economics. Analyze key metrics, calculate, and continuously optimize LTV, CAC, and user retention indicators.
• Budgeting & Strategy: Distribute and manage user acquisition budgets effectively relative to revenue goals. 
• Experimentation: Conduct rigorous A/B testing on creatives, targeting parameters, and bidding strategies to maximize c...