Paid Media & Performance Specialist

Job Overview

Under the supervision of the Director of Digital Transformation, the Paid Media & Performance Specialist will oversee and coordinate all paid media activities across the full funnel, from conversion-focused performance campaigns to upper-funnel brand and awareness initiatives. This role sits within the Digital Transformation team, which owns the performance and conversion media ads and is responsible for coordinating the use of Marketing’s upper-funnel brand and awareness paid media, ensuring alignment between brand building and performance objectives.

Responsibilities

Paid Media Strategy & Budget Ownership

• Own and oversee the paid media budget across performance (conversion) and awareness (brand) initiatives.
• Allocate spend based on business objectives, funnel stage, and measurable outcomes.
• Balance short‑term conversion performance with long‑term brand growth.
• Recommend budget shifts based on...