Paid Media Specialist

Description
Robert Half Marketing and Creative has a client looking for a Paid Media Specialist to lead high-impact digital advertising initiatives for luxury brands in Denver, Colorado. This Long-term Contract position focuses on building and improving multi-channel campaigns that grow brand visibility, attract relevant audiences, and increase direct bookings. The ideal candidate brings strong platform knowledge, a data-driven mindset, and the ability to shape media strategies around traveler behavior and seasonal demand.


Responsibilities:

• Design, launch, and refine paid campaigns across search, social, video, display, and other digital media channels to support awareness, traffic, lead generation, and booking goals.

• Oversee Google Ads activity, including Performance Max efforts, to expand reach and improve acquisition outcomes across multiple audience touchpoints.

• Develop and manage Hotel Ads initiatives that strengthen property vis...