Paid Media Specialist (Google)

This is a remote position. We are seeking a skilled and results-driven Paid Media Specialist (Google) to oversee, manage, and optimize advertising campaigns on Google Ads platforms. The ideal candidate will have a strong understanding of Google Ads, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results. Key Responsibilities Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing return on investment (ROI). Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and cost-per-click (CPC), to drive continuous improvements and strategic adjustments. Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization. Conduct in-depth keyword research and audience targeting to enh...