Paid Media Strategist

Role Overview

The Paid Media Account Manager is a trusted advisor and strategic partner to their clients. They drive measurable business growth through data-driven paid media strategy, clear communication, and continual optimization across Google, Meta, YouTube, LinkedIn, and other performance channels.

This role requires both technical platform expertise and strategic thinking. Account Managers own all aspects of paid media performance — campaign planning, launch, optimization, reporting, and strategic communication — ensuring every initiative aligns with the client’s business goals and North Star Metrics (NSMs).

Day to day, they manage paid search, social, and display campaigns independently, balancing budget pacing, CPA/CPL goals, and lead quality. They translate data into actionable insights and ensure clients understand the real-world impact of their campaigns.

Success in this role means consistently improving client out...