PBTB | Assistant Manager, Digital Marketing & D2C

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose:

To manage and execute the organization’s social & digital initiatives, ensuring consistent brand presence, strong customer engagement, and effective delivery of digital campaigns across owned, earned, and paid channels.

This role is responsible for day-to-day planning execution, optimization, social listening, and reporting, translating digital strategy into sustained engagement and long-term community building that supports brand trust, relevance, and business outcomes for PruBSN.