Performance Marketing Lead

On-site - Quezon City 5-10 Yrs Exp Bachelor Full-time

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Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Responsibilities

• Paid Media Management – Optimize and scale advertising campaigns across Meta, Google, TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing on high-performing campaigns and cutting underperformers.
• Creative Testing & Optimization – Conduct weekly A/B tests on creatives, refining headlines, CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost engagement and conversions.
• Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic streams.
• Retargeting & Reactivation – Run aggressive remarketing campai...