Performance Marketing - Senior Manager

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.

Key Roles and Responsibilities:

• Own and optimize performance campaigns across Google, Meta, and LinkedIn
• Manage and scale high-budget campaigns (1–3 Cr+/month) with strong focus on CAC & ROAS.
• Execute and refine full-funnel strategies (acquisition → conversion).
• Drive experimentation, A/B testing, and performance optimization.
• Collaborate with copy, design, and video teams to improve campaign effectiveness.
• Optimize landing pages, funnels, ...