Performance Marketing Specialist

We’re seeking a dynamic Performance Marketing Specialist to lead strategic marketing and communications campaigns that elevate Richmond’s brand, drive growth, and foster meaningful engagement with both local and international high-net-worth investors. You will directly impact lead generation, performance marketing, and sales enablement across our active and upcoming real estate projects.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital (social media, email, PPC), print, events, and strategic partnerships.
• Collaborate with sales, and senior leadership to align messaging and maximize impact.
• Lead property launch campaigns—especially for ultra-luxury, off-plan, and smart-tech-enabled homes.
• Manage timeline, budgets, vendor relationships (design, media, production), ensuring delivery excellence.
• Track campaign performance using analytics tools (e.g. Google Analytics, CRM dashboards), produc...