Performance Marketing Specialist (Hybrid)

Principal Duties & Responsibilities

The main purpose of this role is to plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for our client’s e-commerce stores to drive quality traffic and conversion & report results on a weekly and monthly basis.

Job Responsibilities:

Brand Management

• Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues.

Planning & Target Achievement

• Formulation of performance marketing recommendations on budget splits, channels to activate, ad performance projections, and managing daily and monthly budgets to meet clients’ objectives.
• Develop KPIs to measure the effectiveness of digital marketing strategies implemented and aligned...