PhD Position in Marketing Management and Consumer Behavior (m/w/d)

Responsibilities

• Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., AI, Blockchain, AR/VR, Social Media).
• Apply and develop consumer behavior theory in the context of new technologies in marketing.
• Conduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and conduct statistical data analyses using Python or R.
• Collaborate on ambitious (top-journal) research projects and contribute to academic papers.
• Publish results in top-tier scientific journals and present findings at international conferences across Europe and North America.
• Partner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing.
• Continued training at international institutions (e.g., GSERM, University of Michigan, ESADE, etc.) to develop your career.

Qualifications