Principal Engineer - Marketing AI Platforms

**Job Description**

**This role is categorized as hybrid. This means the successful candidate is expected to report to** **Austin Technical Center, GM Global Technical Center, or Mountain View Technical Center** **three times per week, at minimum [or other frequency dictated by the business if more than 3 days].**

**The Role**

General Motors is looking for a Principal Engineer to help define and build the next generation of marketing AI capabilities. This is a senior technical leadership role for an expert who can shape architecture, build production-grade systems, and turn complex data and AI capabilities into practical solutions that improve how marketing teams generate insights, create briefs, target audiences, activate campaigns, and optimize performance.

This role is ideal for a specialist who has already built modern AI platforms or agent-powered solutions at scale and wants to apply that experience to a large, data-rich environment with m...