Product Manager, Content Platforms & Automation

**Job Overview:**

The Content Platforms & Automation Product Manager is part of a new technology focused team within Marketing and will lead the product strategy, roadmap, and delivery of marketing planning, content process automation, and Digital Asset Management (DAM) capabilities at Keurig Dr Pepper. This role drives capability transformation at scale, improving speed to market, reuse, governance, and operational confidence across content workflows from intake through activation and measurement (including packaging, e-commerce, and marketing). This role will also build the data foundation required to optimize content creation and personalization by ensuring inputs are captured consistently, assets are organized with strong metadata and taxonomy, and performance signals are integrated into the MarTech stack, establishing data standards for improved content reuse, and smarter creative, audience- and channel-level decisioning.

Operating as the voice of the marketer, t...