Product Manager for Player Engagement at EA

Drive meaningful player relationships with Electronic Arts as a Product Manager focusing on Player Relationship Management. In this role, you will enhance the player lifecycle and engagement strategies.
At Electronic Arts, you will architect systems fostering long-term connections with a global gaming community. Your mission is to enhance player interactions, driving loyalty through sophisticated CRM tools and personalized experiences. Collaborating closely with marketing and game teams, you'll optimize strategies for player retention and monetization.
Key Responsibilities:
• Own the end-to-end player lifecycle strategy
• Define the roadmap for CRM tools and automation
• Execute A/B tests to optimize engagement features
• Drive cross-functional collaboration with Marketing and Game Teams
• Develop data-driven player segmentation and personalization
Requirements:
• 3-5 years of Product Management experience
• Deep understanding of user lifecycle and CRM sys...