Product Marketing Analyst - Performance & Wellness

Role Overview:

The role will be responsible for developing category strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve business objectives.

Work Exp: 4yrs – 5 yrs prior experience in FMCG, Nutraceuticals, Health & Wellness, Sports Nutrition, or D2C brands and possess a strong understanding of consumer behavior, market dynamics, and brand building.

Key Responsibilities:

Category Strategy & Growth:

• Support development and execution of annual category growth plans.
• Analyze category performance, consumer trends, competitor activities, and market opportunities.
• Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
• Monitor category KPIs including sales, market share, penetration, and profitability.
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