Product Marketing Associate (Hiring Immediately)

Product Marketing Associate

The Product Marketing Associate is an individual contributor on the Brand Marketing team at Lucchese Bootmaker, reporting to the Sr. Director of Strategic Programs and Business Development. This role supports the execution of product storytelling across internal and external channels, ensuring a consistent and compelling product narrative that supports both customer engagement and associate education. This is a high-impact individual contributor role that supports conversion, sell-through, and brand perception across customer and associate touchpoints.

This role sits at the intersection of product development, creative, retail, and digital commerce. The Product Marketing Associate supports e-commerce performance, retail sell-through, and brand equity by executing clear, consistent product messaging across all channels.

Primary focus areas include supporting the execution of:

• Product storytelling and external marketi...