Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy

Location: Remote
Job Type: Full-Time
Working Hours: U.S. Client Business Hours

About the Role

Our client is seeking a highly entrepreneurial Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products.

This is a high-impact, startup-style role for someone who thrives in early-stage environments and knows how to take products from concept to market. As the first GTM hire, you’ll be responsible for building and executing launch strategies, acquiring early users, developing positioning and messaging, driving demand generation, and creating scalable growth systems.

This is a hands-on execution role. You’ll be expected to build campaigns, write copy, conduct outreach, launch products, and iterate quickly based on feedback and performance data.

You’ll lead...