Opportunity Description
The nameplate manager drives all commercial and product actions related to a nameplate(s). He/She manages current and future vehicles in defining and optimizing: product content, msrp, pricing, volume, marketing strategies, sales, profitability, product communications and key messaging, incentives and product lifecycle strategies.
STRATEGIC: 40%
Develops the product vision, positioning, volume forecast, share, mix, pricing, incentives for new product approvalsDefines pricing actions, showroom walks, price positioning, pricing ladders, pricing tasksConducts analysis of demographics, cross-shop, inflow, outflow, top vehicles considered, “we have/they have”, purchasing reason/rejectionCreates the marketing brief to support advertising campaigns (message, target, feature, claims)Develops the What’s New plan for the incoming new model year featuring new equipment, pricing, standalone options and mix.Evalu...
Full-time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers