Product Marketing Specialist (GTM & Partnerships)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Marketing Specialist at Maker Lab (ID) leads GTM strategy, brand activations, and multi-channel digital campaigns for consumer & AI apps. The role drives local product adoption, user growth, and brand awareness via experiential events and requires 3+ years of tech or agency marketing experience.

Role: 

• Product & GTM Marketing: Own the complete Go-to-Market lifecycle for consumer app features within the Indonesian market. Design and execute data-backed launch playbooks that move users from initial trial to sustainable,...