Product Marketing Specialist

FUNCTIONAL DUTIES & RESPONSIBILITIES

• Develops and communicates differentiated value propositions for Fiber Broadband and bundled solutions across SME and mid-market segments
• Drives GTM execution, commercialization, and market adoption of Fiber Broadband offers, including Fiber DUAL and SME connectivity bundles
• Leads sales enablement and customer activation programs in partnership with Sales, Channel, and Field teams to accelerate acquisition and revenue growth
• Collaborates with Brand, Channel Marketing, and Digital teams on product launches, campaigns, and demand generation initiatives
• Monitors market trends, customer insights, and competitive movements to strengthen portfolio positioning and identify growth opportunities
• Tracks revenue, pipeline, adoption, activation, and retention performance of the Fiber Broadband portfolio

TECHNICAL

• Knowledge of product ma...