Opportunity Description
**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Role Definition**
Manages a marketing function for specific market segment or product group.
**Responsibilities**
+ Overseeing research of multiple requests from business development leaders across the country.
+ Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
+ Deve...
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Role Definition**
Manages a marketing function for specific market segment or product group.
**Responsibilities**
+ Overseeing research of multiple requests from business development leaders across the country.
+ Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
+ Deve...
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