Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs- Hub and AmFlex

Description
Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel.

Key job responsibilities
**Performance Marketing Strategy & Execution**
- Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition
- Develop and execute comprehensive performance marketing campaigns across multiple digital channels
- Drive continuous improvement in lead generation quality, volume, and cost-efficiency
- Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities
**Paid Search & SEM Management**
- Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy
- Analyze searc...