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Program Manager - Marketing Technology and Operations

Highmark Health

United States, Colorado, United States Full time June 19, 2026
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Opportunity Description

Description

GENERAL OVERVIEW

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technologyand OperationsTeam. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

ESSENTIAL RESPONSIBILITIES

  • Program & Initiative Management

    Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio

    Establish governance frameworks for campaign intake, prioritization, and resource allocation

    Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed

    Strategic Alignment & Governance

    Define and maintain governance structures...

  • Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

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