Proposition Manager, Customer Lifetime Value (Quản lý Định vị & Giá trị vòng đời Khách hàng)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Purpose / Mục tiêu vị trí
The Proposition Manager is responsible for designing, developing, and optimizing customer propositions that drive Customer Lifetime Value across acquisition, engagement, retention, cross-sell, and win-back.

Job Responsibilities

This role translates customer insights, segmentation, and CLV priorities into clear, executable propositions and works closely with Analytics, Product, Distribution, and Delivery teams to ensure propositions are commercially sound, operationally feas...