Opportunity Description
The Regional Marketing Manager is responsible for leading the commercial and launch readiness activities for the biosimilars portfolio across MEAP, Türkiye, and CIS. The role ensures alignment with Global strategy, supports affiliates in executing market‑appropriate launch plans, and drives cross‑functional coordination to enable successful, timely, and competitive biosimilar launches in the region.
This position acts as the key commercial integrator between affiliates, regional functions, and Global Brand Teams.
Key Responsibilities
Regional Strategy & Planning
- Lead regional planning for biosimilar launches, ensuring alignment with global strategy and adapting to local market dynamics.
- Develop and maintain the regional brand strategy, including positioning, competitive response, and value messaging.
- Consolidate market insights across MEAP, Türkiye & CIS to inform global teams and shape strategic direction.
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