Regional Marketing Manager (B2B)

Selangor, Malaysia | Posted on 04/06/2026

• Country Malaysia

Job Description

A leading event technology platform is expanding across APAC and needs a Regional B2B Marketing Manager to boost demand and market growth in key APAC regions.

Key Responsibilities

• Lead regional B2B demand gen strategy in priority APAC markets, owning pipeline growth and lead KPIs.
• Build scalable multi-channel lead engines via email, ABM, paid social (LinkedIn/Meta), Google Ads, retargeting, and inbound content funnels.
• Manage and grow the event organizer database—enrich, segment, and maintain for targeted campaigns and personalization.
• Create email strategies with segmentation, nurture flows, drips, and automation (e.g., HubSpot or Mailchimp).
• Design/optimize landing pages, lead magnets, and assets to cut CPL, CAC, and lift ROI.
• Run vertical‑specific campaigns (e.g., music festivals, conferences, fan meets,...