Retention Strategy Lead For Canadian Market Toronto

Shape the future of customer retention as the Retention Strategy Lead. Focus on enhancing customer activation and loyalty in the Canadian market through cutting‑edge, data‑driven marketing strategies.

You will oversee the execution of a comprehensive retention strategy that utilizes email, SMS, and in‑app messaging. Your role will involve designing a welcome series, managing promotional calendars, and performing rigorous testing to optimize customer interactions. Partnering with data science and creative teams will be crucial for implementing personalized strategies that align with the Canadian consumer journey.

Key Responsibilities

• Lead execution of Canadian retention marketing initiatives
• Develop and manage promotional content strategy
• Design and test effective welcome series
• Run A/B tests to improve user engagement
• Collaborate on targeted messaging with brand teams

Requirements

• 5+ years...