Sales Analyst

JOB PURPOSE
The Sales Analyst is responsible for supporting the Commercial function with actionableinsights, sales performance analysis, forecasting, and reporting. The role plays a critical part in aligning sales strategy with execution by ensuring data accuracy, driving visibility of keyKPIs, and proactively identifying opportunities and risks across the business.
Working closely with Sales Director – Modern Trade & eCommerce and Sales Director – FoodService & Traditional Trade, and both, Modern and Traditional Trade, Field teams, the SalesAnalyst serves as the operational backbone of sales planning, enabling data-driven decisionsand supporting the performance management of the sales organization.

KEY RESPONSIBILITIES
1. Sales Performance Tracking & Analysis
• Analyse daily, weekly, and monthly sales performance by channel, customer, region,and SKU
• Prepare dashboards and scorecards to track sales KPIs including volume, value,coverage, pricin...