Sales and Marketing General Manager

Job Specification (Key Responsibilities)

1. Strategic Market Leadership

• VisMin Expansion: Develop and execute the annual sales and marketing blueprint

specifically for the Cebu and wider VisMin market.

• Revenue Growth: Accountable for the P&L (Profit and Loss) of the food business unit,

ensuring sustainable margins.

• Brand Positioning: Localize national marketing campaigns to resonate with Cebuano

culture and preferences (e.g., leveraging local festivals like Sinulog or local taste

profiles).

2. Sales & Distribution Management

• Modern Trade & General Trade: Oversee relationships with major Cebu-based

retailers (e.g., Gaisano groups, Robinsons, SM) and traditional mom-and-pop

distributors.

• Route-to-Market (RTM): Optimize delivery routes and logistics from the Cebu hub to

neighboring islands.

• Pricing & Trad...