Search Engine Optimization Executive

Experience: 3 to 5 Years Key Responsibilities: 1. AI & Answer Engine Optimization (AEO) AI Overview Strategy: Optimize content to appear in Google’s AI Overviews and AI-led search platforms (e.g., Perplexity, Gemini, ChatGPT). GEO (Generative Engine Optimization): Implement tactics such as cite-worthy statistics, expert quotes, and structured summaries to increase the probability of being cited by LLMs. Entity-Based SEO: Shift from keyword-matching to Entity-base optimization, ensuring search engines understand the relationships between our brand, services and industry topics. 2. Advanced Keyword & Intent Research Conversational Query Mapping: Identify long-tail, natural language questions that users ask AI assistants. Zero-Click Analysis: Analyze zero-click search trends and develop strategies to maintain brand visibility even when users don't click through to the site. 3. Content Strategy & Human-Centric Optimization E-E-A-T Enforcement: Ensure all content demonstrates high levels of...