Search marketing specialist

Massmart City of Johannesburg, Gauteng, South Africa

The Search Marketing Specialist is responsible for contributing to the tactical execution of search marketing initiatives that enhance Massmart's online visibility, drive business objectives, and improve customer engagement. The role will develop and implement search marketing campaigns, ensure alignment with the broader paid performance strategy, monitor campaign performance, maintain quality standards, and collaborate with internal and external stakeholders to support customer and merchandise strategic initiatives. Responsibilities Develop and implement search marketing campaigns aligned with the paid performance strategy. Monitor campaign performance and maintain quality standards. Collaborate with internal and external stakeholders to support customer and merchandise strategic initiatives. Requirements Bachelor’s Degree in Marketing / Digital Marketing / Communications or related qualification. 4+ years of pr...