Senior Associate Brand Manager - Blue Bunny

Wells Enterprises is looking for a strategic & action-oriented Senior Associate Brand Manager to take our Blue Bunny team into their next era of growth. You will be responsible for the day-to-day management of the holistic business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Responsibilities Include

+ **Brand Strategy & Positioning** : Develop, collaborate, and implement brand strategies that grow our presence in frozen desserts.
+ **New Product Development** : Partner with product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
+ **Holistic General Management** : Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capital...