Senior Brand Manager Biologics-GCC

Role Summary

Maximise the potential of the AstraZeneca therapeutic portfolio across GCC through professional and successful working relationship with internal and external customers. Manage the promotion, pricing and positioning of the products in the relevant therapeutic portfolio; development of a disease area vision and strategy; effective resource allocation to optimise sales and profits. Strategize, write and implement the marketing plan in relation to the brand. Role is Dubai based and reporting to GCC Biologics Franchise Head.

What youll do

Operational Brand Management & Customer Excellence

• Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.
• Participate in the development of the Business Action Plan in close collaboration with the Franchise Head.
• Drives the full implementation of the operational Business Action P...