Senior Brand Manager

Appointed as brand guardian the purpose of this role is to build a fluid long-term brand strategy with a primary focus on building ranges across men, ladies and kids, formal and casual footwear.

JOB FUNCTION · Analyze, identify, and establish current brand positioning and values · Research trends and interpret them for market · Design and implement a research-based strategy with a core focus on building ranges within the brand · Measure and constantly interpret brand performance · Further grow and sustain brand equity · Liaising with suppliers in support of the function ahead of season · Sales forecasting, planning & inventory control in collaboration with Planner · Keep abreast of market trends and economic conditions to anticipate changes to brand strategy · Procure the right product at the right price at the right time. · Range development · Manage Development Samples – until confirmation sample received order and mange and track · Supplier comms regarding product ·...