Senior Brand Manager (Grocery)

Founded in 2003 by Dong Hyun Kim, he began with a simple yet ambitious mission: to make fresh, flavourful sushi and bento accessible to everyone. After more than 20 years, Wasabi has grown to 40 thriving branches across London , major UK cities , and New York .

In 2019, the journey expanded with the introduction of Wasabi Home Bento , launched exclusively in Sainsbury’s . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Today, Wasabi proudly stands as the No. 2 chilled ready-meal brand , driving significant market growth and setting new standards for quality and innovation. And this is just the beginning.

Wasabi’s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our divers...