Senior Brand Manager- IBD

Marketing Planning

• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
• Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

• Lead to create and implement the brand strategies of  the assigned products based on market size, opportun...