Senior Brand Manager (MILO)

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Type of contract: Permanent

5+ Years Experience

Position Summary

We are looking for a Senior Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of a Senior Brand Manager

• Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
• Develops Brand Essence
• Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40
• Incollaboration with CCSD, understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfoli...