Senior Business Analyst, Player Engagement

We are seeking an experienced Senior Business Analyst to join our Player Engagement team overseeing Canada, Iberia and Latin America (CILA). Reporting to the Head of CRM Intelligence, this analyst will conduct extensive quantitative analysis on our player bonus spending and resulting player behaviors; all while translating such analysis into strategic recommendations to ensure we best provide value to our players across all CILA.

This Analyst will also inform the creation of predictive data models to identify critical actions needed in specific lifecycle stages in our players journeys, and will partner with our Data & BI team to help them prioritize the dashboards and BI tools of highest need to empower our CRM teams.

Responsibilities

• Conduct specific, quantitative, data research around our customers behaviours in different lifecycle stages, measuring the effectiveness of our campa...