Senior Category & Digital Marketing Lead

Pioneering role as Senior Manager of Category and Digital Marketing at Popeyes Canada. Craft innovative marketing strategies aimed at enhancing customer loyalty and maximizing sales in a 5-day office setting.In this key position with Restaurant Brands International, you'll be integral to shaping the future of Popeyes Canada's marketing and digital strategy. Your leadership will create and maintain a compelling commercial calendar, targeting sustained sales growth and customer engagement. As an expert in analytics and product strategy, you will foster collaboration between various operational teams to assure strategic alignment and execution of marketing initiatives.Key Responsibilities:
• Build a national Marketing & Digital Calendar
• Own the marketing strategy contributing to sales targets
• Track competitive moves and make timely recommendations
• Optimize cross-functional calendar priorities for execution
• Develop business cases and secure stakeholder alignmentRequi...