Senior CRM Manager (FTC)

Propel is partnering with one of the UK's most recognisable consumer brands to find a Senior CRM Manager for a 12-month maternity cover – and honestly, it's a brilliant role with an even better team behind it!

The Company

• A major consumer brand with a loyal customer base and a CRM programme operating at genuine scale
• Their marketing team is fast‑paced, collaborative, and commercially driven – these are people who care about doing things properly
• The CRM function is in great shape – stable team, strong culture, real investment in the programme – and they're looking for the right senior leader to carry it forward

The Opportunity

• Own the end‑to‑end CRM strategy and delivery calendar across email, SMS and direct mail
• Lead segmentation, targeting and personalisation for a large, complex customer database
• Drive ROI‑accountable promotions and BAU performance reporting for senior stakeholders ...