Senior Data Analyst, Crm (Madrid)

Our Product Analytics team is looking for a senior product analyst, CRM to join us on a fixed‑term maternity cover contract supporting the CRM team on Monopoly GO. This role is adecuado for an analyst who enjoys combining product analytics, lifecycle analytics, and player behavior insights to improve CRM campaigns, player engagement, and retention.
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You will work closely with CRM stakeholders to measure campaign performance, evaluate experiments, build dashboards, identify player segments, and recommend ways to improve the impact of CRM initiatives. Your work will help the team understand not only whether campaigns performed well, but why, and what actions should be taken next.
What You’ll Do
Analyze player behavior and CRM performance across campaigns, lifecycle journeys, segmentation, rete...