Senior Demand Generation Manager, Legal

Senior Demand Generation Manager – Enterprise Marketing (Toronto/US East Coast)

We are seeking a Senior Demand Generation Manager to join our Enterprise Marketing team focused on the enterprise legal segment. The role is purpose‑built for driving pipeline and building brand presence with sophisticated legal buyers in the market.

Responsibilities

• Strategy & Execution: Own the enterprise legal demand generation roadmap, balancing long‑term brand building with near‑term MQL and pipeline targets, and bring a clear point of view on the right mix of channels and programs to reach buyers at each stage of the funnel.
• Campaign Development: Build and execute integrated, multi‑touch campaigns that generate awareness, engagement, and MQLs from enterprise legal organizations, with messaging tailored to firm and department leadership, legal operations leaders, IT officers, and General Counsel.
• Account‑Based Marketing: Laun...