Senior Digital Analyst

Your mission

Role Overview The Senior Digital Analyst is responsible for delivering actionable insights across Euroleague Basketball’s Direct-to-Consumer (D2C) ecosystem, enabling data‑driven decisions that support fan acquisition, engagement, retention and digital revenue growth.

The role sits within the Business Intelligence function and collaborates closely with Digital Acquisition, CRM & Loyalty, Product, Data, Marketing Technology and Content teams to measure digital performance, answer business questions and identify opportunities for optimisation.

The position provides visibility into the performance of Euroleague Basketball’s D2C ecosystem, which connects the organisation’s digital touchpoints and enables integrated fan experiences across content, commerce and play. Particular emphasis is placed on understanding the drivers of Weekly Active Users (WAU), retention, recurrence and monetisation, helping support the organisation’s digital growth obje...