Senior Digital Marketing Manager Toronto

Lead the transformation of Applied Systems' Paid Media strategy as a Senior Digital Marketing Manager in Toronto. Focus on optimized PPC and social campaigns, leveraging hybrid work flexibility.
In this key role, you'll be responsible for developing and implementing paid media strategies that drive MQL volume and boost brand visibility. With over a decade of digital marketing experience, you will refine high-intent search programs and spearhead paid social initiatives while enforcing strong measurement practices.
Key Responsibilities:
• Own full-funnel paid media strategy and budget allocation
• Optimize PPC programs on Google Ads and Microsoft Advertising
• Plan audience-based paid social and retargeting campaigns
• Launch awareness campaigns across CTV and video platforms
• Deliver insights based on unified KPIs
Requirements:
• 10+ years in digital marketing, 7+ in B2B paid media
• Expertise in Google Ads, Microsoft Advertising, and paid social
• Stro...